With United Colors of Benetton most people associate, as the name suggests, a colorful world of clothing that can be bought by everyone. But it is not only shrill rainbow colors that are behind United Colors, but also worldwide future-oriented topics such as sustainability, transparency and globalization.

A brand that is currently experiencing a new boom, with the return of former CEO Luciano Benetton, and which is spreading more and more through large flagship stores. Benetton Group is a global fashion brand based in Ponzano Veneto, Italy founded in 1965.

United Colors of Benetton was founded in 1965 by siblings Luciano, Giuliana, Carlo, and Gilberto Benetton. Combining Italian style with global research, their clothing and footwear collections are always fashionable, with an emphasis on quality, respect for the environment, and the brand’s goal of creating a better future for all people.